![]() ![]() Then, he shouted out our Purim video which got us to 10,000 followers and we’ve had a presence in New York ever since. So, eventually he started to like our page when we had around 1,000 followers and he said, ‘these kids are onto something’, which was really cool. I would always learn about these funny characters and cool stuff that was going on in the city. I’m from Los Angeles and I used to always tune into Nico’s page just to learn about New York City. Weimer: I noticed you mentioned that the way your Instagram account grew its first 10,000 followers was from a caption tag from The story is pretty funny. We make sure they know what they’re getting into. We’re also are very friendly with everyone we interview. Ultimately, it just comes down to the confidence you go up to groups of people with. So, I started practicing then and just go up to student and teachers. Simonian: In high school, I was the host and producer of our high school’s TV broadcast. Weimer: Trent, how do you find the courage or confidence to walk up to groups of people with a microphone? What’s your background like before Sidetalk? Sometimes, we’ll do something in Times Square but that’s more so because there’s an interesting character there. Weimer: How do you decide where in New York City to shoot?īyrne: We try and make it so the videos are shot at places in New York City that you’re not familiar with from movies. We started to look for individual characters who had interesting personalities, events like Knicks games, and public reactions - like when Andrew Cuomo got kicked out of office. So, we changed the style of the show up a lot. There was really no energy for us to go up and receive from people like we were getting before. After the pandemic hit, we came back and the city was so quiet. When we first started, we were pretty reliant on the host, Trent, to go around and talk to any stranger we could find. Weimer: When you first went out to make videos, was there a type of person or content that you were looking for? A stereotype of NYC that those that live there love and are obviously proud of. Nothing more, nothing less you’re handing the microphone to the streets of all five boroughs and what you receive is everyone’s funniest, rawest, and unapologetic versions of themselves. And the truth is, while New York City hates a lot of things, one thing every New Yorker loves is talking about.New York! So, you get a camera, one of you carries a hand-held microphone, and you walk outside your dorm and start recording videos letting almost anyone who wants to say something, speak their piece. Pre-internet, your dreams would have been a lot less realistic, but the invention of the smartphone has given a voice to anyone who wants to talk - and a world-wide receiver for anyone who wants to listen. You and a buddy are freshman in the biggest city in the country and you want to make a name for yourselves. bringing the wackiest people of the Big Apple to the internet's doorstep with hilarious one minute man-on-the-street videos. “Once we have built a reputable following of people who are interested in seeing more of our work, we plan on applying our skills to develop our own TV shows and movies – not necessarily with the same man-on-the-street concept as Sidetalk, but matching the same energy and unique flare that we bring to our content,” they added.Jack Byrne (left) and Trent Simonian (right) are the two NYU students behind New York City's. The pair said that they’ve been approached to make longer videos – Sidetalk interviews are generally around one minute long – but they said that they want to save their longer-form content for TV and film. The brand has grown quickly: Boasting around 15,000 followers in September, it’s close to 280,000 now. As the city comes back to life this summer, we are excited to showcase the city’s revival and energy to the rest of the world,” they added. We have been doing the bulk of our filming during the pandemic, while many have been saying that New York City is dead. “We look forward to continuing to create short-form digital content with Sidetalk for the next few years while we are in college at NYU. We collaborated with rapper A$AP Rocky to bring his virtual Yams Day concert to life and we have been able to turn several regular New Yorkers into local celebrities,” they told Deadline. “We have been able to build an extremely diverse and loyal audience on Instagram that includes celebrities such as Bella Hadid, Charlie Puth, Tyga, and others as fans of the show. ![]() ![]() The duo told Deadline that they want to take Sidetalk to the “next level” after signing to the Hollywood agency and management company. 'White Lotus' Star Meghann Fahy Signs With WME ![]()
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